Prerequisites: ECON 560, MGMT 552, MGMT 553 and MGMT 560. (Either semester/3 credits)
This course is directed toward providing the students with an understanding of marketing and its relationship with various functions within an organization. The course addresses different marketing variables that managers face in today’s business environment. It provides an overview of topics like the relationship of marketing to other factors, the forces in a firm’s external environment, advertising, segmentation, positioning, consumer behavior, marketing research, product planning, pricing strategies, physical distribution and competitive strategies. The course covers advanced concepts in addition to some fundamentals. The primary objective is to develop the student’s ability to better manage marketing as a core function in a firm.