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CMA 313 Writing for Public Relations

Prerequisites: ENGL 100, 101 or 3 credits from ENGL 110-139, CMA 201 and 310. (Second semester/3 credits) 

This course will prepare students to become effective and persuasive public relations communicators in both written and oral methods. Additionally, this course will prepare students to decisively communicate complex information into simple and clear prose that has meaning for their respective publics. By using both lecture and practical exercises, the student will be able to effectively use 13 persuasive communication tools. The final project is a comprehensive writing portfolio of all assignments.