CMA Lab

The Hood College Television Studio is a brand new facility that will allow students to learn the techniques involved in shooting, editing and producing newscasts and other types of visual content.

The studio expands the reach of both the Communication Arts and Integrated Marketing Communication programs. Students in both majors take introductory visual media production, which will introduce them to the workings of the studio. Those students who take advanced visual media courses will learn to produce and direct newscasts and other types of visual content.

The content for newcasts will be provided by student in reporting classes. Stories will include interviews with newsmakers and on-campus speakers, coverage of Hood’s Division III athletic teams, and highlights from other campus news, activities and social events. Integrated Marketing Communication students will be able to incorporate visual marketing and promotional material into their portfolios.

Students will also benefit by gaining the type of hands-on experience that will enhance their search for internships and for employment after graduation. They will be able to provide actual examples of their work, demonstrating their mastery of the skills and techniques demanded by today’s employers.

The studio is equipped with an anchor desk and green screen. Equipment includes three Blackmagic television cameras with attached teleprompters and a control room that features a state-of-the art Blackmagic Design ATEM Television Studio Pro HD Live Production Switcher.

The studio was funded through a generous grant from The Delaplaine Foundation as well as contributions from Communication Arts alumni and faculty.