Editorial Tools

We have created these editorial tools to unify the brand voice across all marketing materials, whether it be the website, a brochure or email. No matter the audience or the medium, we are still the same brand. These editorial guidelines and best practices provide the tools you'll need to present a consistent and unified voice and tone.

Refer to the Editorial Style Guide for grammar, style, punctuation and naming rules.

Editorial Style Guide (updated June 23, 2020)

The language developed from the 2017 SimpsonScarborough research serves as a guide for our marketing efforts. It includes our positioning statement, brand personality and pillars, and key messages.

A positioning statement defines how Hood distinguishes itself, the value we give to our students and how our students benefit.

In a place that fosters self-exploration and the pursuit of their passions, Hood students gain the personal confidence and professional skills to realize their full potential. 

A brand personality is a list of adjectives that describe the College. These words can help capture the voice and tone of our words, and help differentiate from our competitors.

Empowering
Foward-Thinking
Thought-Provoking
Genuine
Warm

Brand pillars are the attributes we want to communicate. Learn more about the proof points behind these pillars in Key Messages.

Education beyond the boundaries
Supportive mentoring
Active and inclusive community
Ideal location
Confident individual
Well-rounded, skilled professional