Occupation Outlook
Entertainment and sports industries are projected to grow 9-11% by 2033.
About this Program
Gain industry-aligned communications expertise.
Program Overview
The sports entertainment and marketing minor combines the study of communications, economics and management. You will explore the latest trends in marketing, media relations, sales and management strategies related to the ever-evolving sports and entertainment industries.
The 18-credit program consists of six courses: five required and one elective. Courses are interdisciplinary by design and offered jointly through the Delaplaine School of Business and the Department of English and Communication Arts. You will also have the opportunity to complete a personalized, hands-on internship with a local sports or entertainment company.
The sports and entertainment marketing minor is open to any undergraduate major.
Degrees Offered
- Minor
Department Offering
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Choose a Pathway
Information will vary based on program level. Select a path to find the information you're looking for!
The sports and entertainment industries offer diverse career paths.
Sales and business development – Generate revenue by identifying new business opportunities and selling sponsorships, merchandise, ticket packages or media rights.
Sports marketing managers – Oversee marketing strategies that promote athletes, teams, leagues or events to increase public engagement and revenue.
Media and content creation – Produce digital, written, audio or visual content that enhances fan engagement and drives brand visibility.
Sports/entertainment agent – Manage the careers of athletes or entertainers, focusing on negotiating contracts, endorsement deals and public image.
Account executive – Act as a liaison between clients (brands or sponsors) and sports teams or entertainment property to ensure activation of sponsorships and marketing initiatives.
Event and venue management – Plan, organize and manage live sports or entertainment events within arenas, stadiums, theaters or festivals.
Strong Wages
Agents, managers, sales reps and marketing coordinators can earn salaries above the national median.
Internships
Gain hands-on experience working with local organizations, like the Frederick Flying Cows basketball team.
Program Contact
Assistant Professor of Marketing, Sports Entertainment, and Marketing Minor Coordinator
Phone
301-696-3261
Email