Hood College Launches Sports Entertainment and Marketing Minor

Hood College is launching a minor in sports entertainment and marketing. The new academic program will be offered jointly through The George B. Delaplaine Jr. School of Business and the Department of English and Communication Arts. 

The interdisciplinary minor is open to students from any undergraduate major but will be especially attractive to those already pursuing degrees in business, finance, integrated marketing communication or communication arts.

Combining the study of marketing, management and communications, the sports entertainment and marketing minor is designed for students pursuing careers in sports marketing, event planning, content creation and sponsorship management. Courses span the disciplines of economics, sales and communication arts. The 18-credit program also includes the option for students to pursue a hands-on internship with a local sports or entertainment organization. 

“Our sports entertainment and marketing minor will provide students with the knowledge and opportunities necessary to use their passion for sports and entertainment to build a career in a rapidly growing industry,” said Marc Dupont, Ph.D., assistant professor of marketing, who will serve as the inaugural program coordinator for the minor. 

The sports entertainment and marketing minor was launched in response to demand for a program that could leverage growth in the fields of both athletics and entertainment. According to the Bureau of Labor Statistics, entertainment and sports occupations are projected to grow 9-11% by 2033, faster than the national average.

Media Contact