About this Program
Use your creativity to meet real-world business and communications needs.
Program Overview
The marketing minor explores the fundamentals of contemporary marketing, including consumer behavior, market research, brand development and effective communication across traditional and digital platforms. Through applied projects and case studies, students develop analytical, creative and ethical decision-making skills.
Designed to complement a wide range of liberal arts majors, the marketing minor enhances communication and strategic skills valued in both business and nonprofit settings. Students gain insights of how organizations engage audiences, create value and respond to a dynamic marketplace.
Note: The marketing minor is not open to students pursuing a major in business administration or Integrated marketing communication.
Degrees Offered
- Minor
Department Offering
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Required Courses
- MGMT 205 Principles of Management: Introduction to Organizations
- MGMT 306 Principles of Marketing
- MGMT 406 Consumer Behavior and Analysis
Electives (select three courses)
- CMA 310 Public Relations
- CAMG 330 Social Media Marketing
- INT 399 Internship
- MGMT 423 Marketing Research Methods
- MGMT 424 Marketing Communications Strategy
What majors pair well with the marketing minor?
Explore complementary majors that build upon and tie into the marketing minor.
Art and Archaeology, Art History Concentration
Art historians often go on to work in marketing, particularly for nonprofits, arts/culture spaces, museums and galleries.
Art and Archaeology, Studio Art Concentration
Those who pursue studio art as a profession are essentially small business owners. The skills learned in this minor would allow them to successfully navigate the business aspects of their art careers.
Political Science, American Politics Track
Ideal for students interested in human and social service management careers and advancing best practices in business to the nonprofit as well as entrepreneurial sectors.
Sustainability Studies
A good pairing for students wanting to work in the field of sustainability policy or or outreach and informal education informing the public about sustainability practices and goals.
Program Contact
Associate Professor Emeritus of Management