Graphic Identities

The official Hood College logo is a representation of both our history and our vision for the future.

It is a graphic identity that is representative of our deeply rooted traditions and our longstanding heritage of excellence. At the same time, its stylish nature lends a contemporary, forward-moving feel. The symbol is incorporated into a distinctive, customized arrangement of Electra typography to form the complete logo. The Hood College name is presented in a contemporary, sophisticated style befitting our goal of delivering an excellent, relevant, values-based educational experience for our students and maintaining a challenging educational environment for the outstanding faculty. The official logo and guidelines for its use provide a touchstone of continuity for all our communications.

Whenever possible, use the logo, printed in its specified PMS colors or in a process color conversion of those PMS colors. The Frederick, Maryland, version is an acceptable option in any situation. For situations where the primary logo will not suit the application due to limitation of space or format, it is acceptable to use the alternate logo version printed in the specified PMS colors or in a process color conversion of those PMS colors.

The Shield

The graphic mark was designed for incorporation with the logo or as a stand-alone graphic. See Logo Variations and Dos and Don’ts for guidelines regarding its usage. When used as a stand-alone graphic, the mark should appear only in the following specified colors: PMS 647, PMS Warm Gray 6, black, or a screen of black. If the PMS colors are not an option, the process color conversions are always acceptable (see Logo Colors on page 1.6). The mark may also be produced as a watermark or as a white knock out graphic on a solid background of black, PMS 647, or PMS Warm Gray 6.

The Seal

The College will use the official seal in selected applications. Often, these occasions are limited to legal documents and other ceremonial applications, such as the diploma, and will be determined exclusively by the President or a designated representative. There are two versions of the official seal: a one-color version and a gold foil version for ceremonial applications.

Athletic Identity

The official Hood College Blazers logo is a representation for all sports teams. It is a graphic identity that is representative of our traditions, strength and excellence in athletic achievements. It is a mark that is classic yet powerful. The symbol is incorporated with the customized Blazers typeface to form the complete logo. Whenever it appears, it conveys the integrity of Hood College Sports Teams. The official logo and guidelines provide a unified and consistent image for all our communications.

Whenever possible, use the primary logo version, printed in its specified PMS color or in a process color conversion of the PMS color.

Blaze Head Graphic Mark

The graphic mark was designed for incorporation with the logo or as a stand-alone graphic. See Logo Variations and Dos and Don’ts for guidelines regarding its usage.

When used as a stand-alone graphic, the mark should appear only in the following specified colors: PMS 647, PMS Warm Gray 6, black, or a screen of black. If the PMS colors are not an option, the process color conversions are always acceptable (see Logo Colors on page 1.6).The mark may also be produced as a watermark or as a white knock out graphic on a solid background of black, PMS 647, or PMS Warm Gray 6.