Editorial Tools
We have created these editorial tools to unify the Hood College brand voice across all marketing materials and institutional communications. No matter the audience or the medium, we are still the same brand. These editorial guidelines and best practices provide the tools you’ll need to present a consistent, unified voice and tone.
Refer to the Editorial Style Guide for grammar, style, punctuation and naming rules.
Editorial Style Guide (updated September 2023)
Refer to the Inclusive Language Guide for key terms and best practices regarding diversity, equity and inclusion.
Inclusive Language Guide (updated August 2023)
Refer to the Institutional Social Media Guidelines for best practices regarding the creation and management of institutional social media accounts representing Hood College departments, programs and offices.
Institutional Social Media Guidelines (updated March 2024)
The language developed from the 2024 Ologie research serves as a guide for our marketing efforts. It includes our positioning statement and narrative, brand personality and key messages.
A positioning statement defines how Hood distinguishes itself, the value we give to our students and how our students benefit.
Hood College is the region’s personal academic adviser, keeping pace with evolving needs and emerging industries to equip students and partners with what they need to move forward with confidence.
A brand personality is how we express our brand through tone of voice and core values.
Balanced
Direct
Responsive
Future-oriented
Courageous
Compassionate
In terms of outcomes and resources, Hood College provides:
Education aligned with the needs of tomorrow.
Graduates who are prepared, earnest and motivated.
Expert faculty and researchers from diverse fields of study.
Access to resources, technology, labs and event space.
Learn more about the Hood brand in Key Themes.
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